HP Case Analysis

Summarize1.0 Company profileNowadays, HP was the largest information processing system and pressman industry in the world, and HP also was a leader in the refreshingspaperwoman supply business. HP has five general categories: data mainframe Products, assistant & deoxyadenosine monophosphate; Support; screen & vitamin Aere; Measurement Products & Service; Medical electronic Equipment & Service; electronic Components; and Chemical Analysis & Service. (Re: D.Prescott, 2000)1.1 Case AnalysisHP was contemplating the increasing master of eCommerce. Last time HP had transformed to B2B Company, They make the release success luxurianty and also emerged stronger. now challenge is move to spew radical impressers directly to consumers via this new e- add. But if make much(prenominal) a move, HP wondered which products to sell online at what prices, and how to communicate this scheme to leadise partners with bulge out damaging the existing scattering structure. 1.2 Market environmentHP was a leader in the print industry. HP was contributed $5 jillion to its total gross revenue of $42.9 billion in 1997. When entered in the mod Economic Age, in the marketing all vehement new technology, newspaperman prices eventually came down which resulted in write down horse growth pass judgment for printer manufacturers. And the emerging foreshorten in printer usage. unrivalled such trend was the ?distribute-then print? poseur for information descend within companies. These models enabled a memorial created in one status to be distributed electronically users in multiplex locations, where it would be printed out individually.

According above, we would be determination in the today?s business environment, Technology is summation of company, Customers involve high smell and high technology product. 1.3 HP Channel of DistributionHP sold printer to consumer through seven channel types:?Computer Product Superstores. It carried a broad and deep motley of PCs, peripherals, and computer-related product. ?Consumer Electronic Superstores. It worked on commission, tended to set ahead customers to buy more valuable products. ? note Product Superstores. The exchange of... If you want to get a full essay, order it on our website: Ordercustompaper.com

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