Apple computer Marketing

Introduction          apple calculating machine Inc. designs, develops and markets a bound of portable digital music players called iPods. Since launching the result get out in the bead of 2001, the company has expanded the iPod harvest-home course of study to include relate accessories and services, including the online distribution of third-party music and audio books. cultivation year the iPod product line generated more than 55% of r up to nowues from the gross sales of all digital music players (Salkever, 2004). With that kind of success, the company should look to increased disceptation from competitors, new and old. The company should also tarry that it pull up stakes progressively become a tar beat of special interest groups roughly everything from Apples environmental policies to their community dealings programs or lack thereof. To appeal these emerging issues, this marketing device will outline a marketing strategy that will help App le Computer Inc to develop new markets for its iPod product line. Situational Analysis Current Product Analysis Product Attributes of the iPod As a digital music player, the iPod keeps up to 10,000 songs in your pocket, harmonious with Mac OSX or Windows 2000/XP and weights only 5.36 ounces. Its battery life ordure play up to twelve hours continuously. It shuffles songs in the main carte and it even keeps appointments and organizes contacts with a calendar and to do lists.

Other added accessories also enable the iPod to do language support with voice notes and even stores photos (www.apple.com). Pricing The Mac iPod is available in 20GB and 40GB mod! els for $299 and $399 respectively (www.apple.com). dispersal IPods are available online at the Apple Store, which is open 24 hours a day. Its also available at Apple sell stores (29 states (US), Japan, and UK) or any iPod resellers (www.apple.com). Promotion The Apple ingenuously shape up the iPod as the largest legal download of songs... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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