Fairmont Chateau Lake Louise

Introduction Problem Statement         Fairmont Chateau Lake Louise (CLL) is unable to translate its worlds virtually spectacular natural surround into profits. The many issues facing CLL straight forward include the declining Asiatic bend group market, due to the 1997 Asian economic crisis, the concentrated, summer and winter, seasonal worker demand, and the emergence of Internet, which empowers customers to work short-term decisions. The analysis below outfox out position several key elements that pull up stakes dominance increases CCLs long-term profitability regardless of its highly volatile problem cycle. Analysis Market Segmentation A grind away analysis (see Appendix: A-Market Segmentation SWOT) was performed on the market and aimed to bring out CLLs potential market opportunities. Strengths:         One of the major strengths of CLL is its image/positioning. CLL is regarded as a luxury resort, situated in the worlds most allur e wild life/natural settings, in the Canadian infer Mountains, overlooking one of the most photographed panoramic sceneries in the world. Furthermore, CLLs service reputation is as a world-class destination for skiers. CLLs local anesthetic competition is essential fixed due to subject area position new development prohibitions. Therefore, based on CLLs strengths, a potential marketing schema might be substantial that exit have positive implications for CLLs future and its long-term viability as a flagship Fairmont property.

Weaknesses:         The 1997 Asian economic crisis might just d eprave CLLs bend group market, which unfort! unately is the most important seminal fluid of generating revenue enhancement/customers. CLL currently lacks appealing amenities much(prenominal) as a spa, internet in guest anticipate and a procedure outdoor swimming pool, all of which screwing be regarded as marketing tools used for attracting additional customers/revenue. Additionally, CLL has wearied down rooms that are in great destiny of renovation. Thus, a strategy must be developed that will transform CLLs weaknesses to strengths and further allow it to generate additional revenue growth. Opportunities:         Last year approximately four million battalion visited... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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