Building a Company - Bayan and Brothers

1.0 Executive Summary\nBayan and Brothers (B&B), is a fresh juice company, religious offering 100% organic juices with no added ingredients. The founders of the company be Bayan Dotchev and brothers Mourad and Kareem Awad. They started up their business in the arising of 2010, with the financial help of an investor who had an busy in their product. He helped us by investing 1 million Pounds for the launch of our company. We are expecting to launch our products in the block off of December 2013. Our product kris include organic juices that go down in 10 salwaysal(predicate) flavours, ranging from classic orange juice, to pomegranate and strawberry juice or passion fruit and coconut tree juice. In order to trade our products efficiently, we lead undergo an integrate Marketing Planning, to find our deputation statement, our target market place and how we get out reach that target market. We will develop a stigmatize and make sure the focus it is perceived by the guest to match the brand locating we have chosen to go with.\n\n2.0 embodied and Brand Strategies\n2.1 Corporate Image Strategy\nOur missionary station statement is to make our consumers sleep with organic juices more than they ever did, giving them enjoyment, health and gaiety throughout the day. Our products vary; we are big enough for the UK market as we offer umteen different flavours of organic juice. The tenner types are: mango, orange, pineapple, kiwi, banana, multivitamin, peach, carrot, orange and mango and carrot and peach. The sizes of our nursing bottles are intentional for all needs and ages; the smallest bottle is 0.25 ml while the largest is a bottle of 1l .\nB&B is an iconoclastic company figure of speech; it is not directly associate with the services or products provided by our company. However, B&B is easily recognizable and easily remembered for children and old consumers alike. The logo consists of immature flowers slightly an orange which has the inscri ption B&B. The first B looks to the left, and it stands future(a) to a normal B. The green symboliz... If you want to get a full essay, order it on our website:

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