'Female Gender Stereotypes in Color: What They Are, How They Came About and What They Mean\r'

'Robert Pietrzak2/27/13 Outline 1 Introduction a The purpose of this investigation is to project what argon the saturation classs for females, how they contrast with tinge separates for males, how these stereotypes cast off come around and how they are reinforced. 2 be 1: b discuss what is currently recognised as â€Å"femanine comment ins/femanine quality of assumptions” c lean more(prenominal)(prenominal)(prenominal) towards the quality of vividness in: how the color is softer, lighter, with more variety of spook. the causa for this could be cod to scientific reasons. d Femanine colors are broadly speaking seen as softer, lighter, more variety in shade. A possible reason for this characterization could be pay example to how the perception of color is variant for females than it is for males. females take a wider range of color perception than males. (refer to diagram) (females can more easily percieve more subtle shades of color than males can. becaus e of this refinement these kinds of â€Å"softer colors” with â€Å"off-primary shades” are precieved as more femanine like. this scientific reason could be wherefore colors are precieved this focus. e why have these qualities been ascribed to females 3 Body 2 Contrasting turn up as well suggests that certain femanine colors are seen this way receivable to youngster sexual urge identification and due to advertsing g Advertising: strong evidence suggests that advertizing plays a large persona in determine these kinds of color stereotyping. ii show members displaying this kind of advert. threesome explain that in the past color stereotypes were really reversed: tapdance was conside ruby-red a sons color and low was considered a girl color. iv when advertisers smorgasbordd their estimations about this stereotyping in the 1920s throng began to dress disaccordently.This mindset has keep into today. But this transplant in thought suggests that advertisin g plays a significant role in what people consider a â€Å"boy’s color” and a â€Å"girls color” Robert Pietrzak2/27/13 egg-producing(prenominal) Gender Stereotypes in color: What they are, how they came about and what they mean. thither have been a of scientific studies that have looked for how sexual practice affects color desire and how colors relate to sexual urge. maculation they have looked at disagreeent factors and come to unlike conclusions, thither has been a consensus that color stereotypes exist and for females differ from those of men.These can be attri exactlyed to physiological color garb geezerhood disposals that differ amid sexual activitys due to evolutionary reasons. While there may be a color disposition the existance of stereotypes have its roots in other factors such(prenominal)(prenominal) as the influence of media upon what is true as a stereotype, the actions of grammatical sex identification by consumers, and the influence of sexual practice disposition from a young historic period. In their forward look for Hurbert and Ling stated that within the â€Å" presbyopic history of color tasting studeis… here is a definite predisposition for certain colors that differs across genders” (Hurlbert and Ling). Hurlbert and Ling were two social scientists that attempted to more accurately determine what these color dispositions were. They conducted a multi-step look into to try to find out what kinds of colors were prefer by males and females. They found that females prefered soft, sharp colors such as pink, yellow, and purple. Males prefered darker, harder colors such as red, dark, and green. Females additionally be proned towards more non-primary colors with variety in shade than males (Hurbert and Ling).This disposition was attri moreovered to a physiological reason: that it has to do with how the two genders perceive color differently. Females are able to better detect and identify a more wide range of colors than males can. Due to this they gravitate towards colors with more variety than males do. (Hurbert and Ling) Additionally it was suggested in their research that females possibly have this color disposition due to evolutionary reasons. Females, creation the primary caregivers, take to be able to detect if their was something wrong with her infant by detecting hues of red better than males do (Hurbert and Ling).Additionally society for humans was originally set up as hunter gatherers. Due to this females were given the role of gathering piece of music the males hunted. Being able to election up on a variety of soft, bright hues could possibly have helped with gathering berries and other foods in the wild (Hurlbert and Ling). Other research has looked at the bulge from a different angle: if color is associated with gender stereotypes. Most color studies have looked towards the stereotype of â€Å"pink being a girl’s color and full-bodied be ing a boy’s color”. (Hurbert and Ling).This stereotype is seen in some(prenominal) examples of advertising. Paoletti gives many examples of this in her novel. One such example is a big magazine member labeled for â€Å"babies” that altogether sells fit out in pink and blue for the several(prenominal) genders. She states that advertisers stressed that new born boys â€Å"be given blue shirts, hats, cribs, etc. ” while girls were to be get dressed to kill(p) in pink (Paoletti). Especially prevalent in the baby boomer generation, pink was predominantly employ with girls associated with feminine qualities and is given this characteristic in young day society. DeLoache and LoBlue). A recent prove make by Andree Pomerleau, Daniel Bolduc, Gerard Malcuit, and Louise Cossette discusses how from a very azoic age there are drastic color differences between the two genders that stay relatively constant for their early years of development: â€Å"Girlsâ₠¬Â¦ wore pink and multicolored clothes more often, had more pink pacifiers and jewelry. Boys wore more blue, red and white clothing. They had more blue pacifiers. Yellow litter was more frequently observed in the girls rooms, while blue bedding and curtains were more prevalent in the boys rooms.Women were the predominant providers of toys for children. It thus seems that, nowadays, very early in their development, girls and boys already experience environments which are dissimilar. ” Brooks also states that this color stereotype is attributed to the influence of the media upon the population (Brooks). nevertheless this has not always been the case. In fact this stereotype used to be completely flipped around. In the betimes 1900s pink was actually considered a masculine color while blue was considered feminine. Paoletti…has documented that the North American tradition of dressing child boys in blue and infant girls in pink began the 1920s. Prior to that decade, Paole tti… remark that the sex-dimorphic color coding of pink and blue was inverted, i. e. , infant boys were dressed in pink and infant girls were dressed in blue…. At one point, pink was considered more of a boy’s color, as a watered-down, bold, dramatic red, which is a fierce color. Instead, blue was considered more for girls. ” (Del Giudice) David Brooks highlights this by quoting a 1918 article in Ladies Home Journal.It advised: â€Å"The generally accredited rule is pink for the boys, and blue for the girls. The reason is that pink, being a more decided and stronger color, is more able for the boy, while blue, which is more delicate and dainty, is prettier for the girl. ” (Brooks) This trend began to change around the 1920s. As portrayed in a Time Magazine chart, advertisers in this time time period began to change what was an accepted â€Å"girl” color and â€Å"boy” color through their advertising (Advertiser Advocation for Differe nt color Stereotypes in 1927).Jo Paolettti points out in her research that these influences were picked up by the baby boomer generation in response to continued media advertisement. The research does not ineluctably answer why the media reversed this stereotype but it does show the power media has upon accepted stereotypes, public thought, and accepted social norms. It was able to completely reverse and change an accepted stereotype in the public mind simply through its influence. Additional research into the subject of media and color genderization has found that color stereotypes are additionally reinforced by social means.Jo Paoletti explains in her intelligence how the prevalence of this media influence was chanted by a desire to be able to tell the gender apart from another child to be an lookout as to what the child should wear and what people should deal for the child. People would go out and buy gender oriented clothing for the new baby. The new baby would then wear th is gifted clothing hike up cementing the stereotype (Paoletti). Different research has looked into this issue from a social standpoint but looking towards how gender conflict can influence and support accepted stereotypes.LoBlue and DeLoache conducted a large cross sectional study which contained children aged 7 months to 5 years. The Children â€Å"were offered eight pairs of objects and asked to necessitate one. In every pair, one of the objects was always pink. By the age of 2, girls chose pink objects more often than boys did, and by the age of 2. 5, they had a significant option for the colour pink over other colours. At the equal time, boys showed an increasing escape of pink. ” The researchers were especially fascinated with was the scheme of pink by the boys. They concluded that â€Å"… hese aftermaths thus develop that sex differences in young children’s preference for the colour pink involves both(prenominal) an increasing liking to pink by yo ung girls and a exploitation avoidance of pink by boys. ” As both genders gravitate towards their gender stereotyped color avoidance had just as big of an impact as the stereotype does. As girls associate with pink, the boys feel pressured by themselves to not associate with pink, thus propagating the stereotype. (LoBlue and DeLoache). This highlights how powerful gender â€Å"conflict” that occurs at a young age can influence and propagate gender stereotypization.Female color stereotypization can be attributed to multiple possible sources and comes about for different possible reasons. A scientific reason as to why some color qualities are perceived as more feminine could be due to how females and males perceive color. On the other mitt additional color stereotypes came about as the result of advertising and the influence of the media upon public opinion. This influence would be strengthened if the color genderization before the 1920s was different than what it curre ntly is today.This would suggest, according to Paoletti, that the media have a profound, opalescent effect on what the public stereotypization encompasses. However the changability of this stereotype could also highlight something else. David Brooks states in his article that this shift could also highlight the weakness such stereotypes have and how subject to change they could have: â€Å"The enrapturing thing is how slippery the color-gender link is. It seems so hard-wired, but the link between pink and femininity may be just a cultural construct. The LoBlue and DeLoache research offers another possible conclusion: that the existence of such stereotypes creates tendencies within populations to follow those stereotypes which in turn strengthen the stereotype itself through psychosocial means. Works Cited 1 Brooks, David. â€Å" sound and Blue. ” New York Times Blogs. New York Times, 22 Apr. 2011. Web. 27 Feb. 2013. <http://brooks. blogs. nytimes. com/2011/04/22/pink-an d-blue/>. 2 Paoletti, Jo Barraclough. Pink and Blue: utter the Boys from the Girls in America. Bloomington: Indiana UP, 2012. Print. 3 LoBue, Vanessa and Judy S.DeLoache. â€Å" moderately In Pink: The Early Development Of Gender-Stereotyped tint Preferences. ” British Journal Of Developmental Psychology 29. 3 (2011): 656-667. Academic Search Premier. Web. 27 Feb. 2013. 4 Del Giudice, Marco. â€Å"The ordinal Century Reversal Of Pink-Blue Gender Coding: A Scientific Urban Legend?. ” Archives Of familiar Behavior 41. 6 (2012): 1321-1323. Academic Search Premier. Web. 27 Feb. 2013. 5 Pomerleau, Andree, Daniel Bolduc, and et al. â€Å"Pink Or Blue: environmental Gender Stereotypes in the First Two geezerhood of Life. ” Sex Roles 22. 5-6 (1990): 359-.ProQuest Education Journals; ProQuest Psychology Journals; ProQuest Social intuition Journals. Web. 27 Feb. 2013. 6 Advertiser Advocation for Different excuse Stereotypes in 1927. ” Chart. Time Magazine. N. p. : n. p. , n. d. N. pag. Pink Is for Boys. 11 Nov. 1927. Web. 27 Feb. 2013. <http://www. pinkisforboys. org/uploads/4/4/3/9/4439935/626833. jpeg> 7 Anya C. Hurlbert, Yazhu Ling. â€Å"Biological components of sex differences in color preference”. Print. Current Biology, 17. 16 (2007), Pages R623-R625. (http://www. sciencedirect. com/science/article/pii/S096098220701559X) Thurs. 21 March 2012\r\n'