Marketing Reasearch Topshop Essay

Many organisations use marketing enquiry to contribute to the development of their businesses because grocery store research can improve marketing strategies. Market research gives you cover feedback regarding the product or service. You can use the information from market studies in your marketing strategy to define your target market, position your product, and price it appropriately. TOPSHOP is unity of the worlds most internationally recognized vogue image talent schemes its part of the Arcadia meeting, which owns a number of other retail outlets, it seems to be the single biggest supporter of emerging design talent in the UK. Arcadia Group ones over than 500 stores in more(prenominal) than 30 markets, supporting franchisees. sell is a popular market as some(prenominal) new designers and stores ar always popping Using marketing research is the most ballpark kind of research as you can determine your market how you pick out to brand your product. Also finding competito rs can be very reusable when selling similar products for example a very popular bearing necessity like leggings.These leather leggings are popular in capital of the United Kingdom at the moment and many stores are selling them however as TOPSHOP is such a popular brand people would rather go along 33 at TOPSHOP then 12.99 at a more prefatory store even with the significant price difference. This shows the importance of market research and branding, TOPSHOPs reputation and brand awareness al misfortunates them to sell product at a higher price than other market competitors. Both products are made from the same material 100% Polyurethane but TOPSHOPS modifies the canonic shape by adding multiple seams and a metal zipper, this adds a more fakeable twist then other companies which then allow TOPSHOPs marketing team to increase the price to beat competitors. bloomshop is a British array retailer specialized in womens robes and fashion accessories.Topshop started life in 1964 a s Peter Robinsons Topshop. By the seventies Topshop had the first stand-alone store which was opened in 1974 however in 1994 the brand began to grow and set up at 214 Oxford Store. TOPSHOP first had a reputation of being a tacky low price clothing outlet. As the brand started growing they created TOPSHOP plus to appeal to a large market and compete with potential market competitors, which has outright earned the fame of now leading fashion retailer. This success is owed to market strategy made in 1994 by going upscale.TOPSHOP plus products will arrive first in the market and will be of high quality and very low comparative price. TOPSHOP plus stock up to date fashion clothes and accessories before any of its competitors does in the market because of the brand status many sellers want to work with TOPSHOP as they have so much packaging and celebrity endorsement. The endorsement from the British super model Kate Moss acted to strengthen Top Shops image as being first mob in fashio n clothing additionally the collection arrived in stores, knowing to capture the models unique sense of style, Kate Moss for Top shop was one of the most hotly anticipated high street collaborations.Over time, TOPSHOP will get along to be known not only as just the fashion accessory provider but much rather a class setter especially with its in-house designer brands and those exclusively introduced and introduced by fashion persistence leaders. Due to its various marketing efforts, innovations in the business and exclusive serve for its customers, it is now the biggest and the most differentiated name in the fashion industry especially when it comes to retailers in the field.