Southwest Airlines: Organizational Commitment and Communication

souwest Airlines toil nigh g everyplaceningal close is glittered in its mission as sh receive in its website dedication to the highest quality of Customer armed ser frailty delivered with a soul of fervidth, friendliness, individual pride, and Company Spirit. southwest is a comply that not scarcely excels in node service and profitability nevertheless also in employee development. Its organizational commitment is not reduce to the organization it is actually expand it to an ongoing relationship with the employees where they have the opportunity to register their ideas, suggestions and concerns.This organizational finish has made Southwest Airlines integrity of the companies with the fewest customer complaints, and an employee turnover ratio of less than 10 percent (DAurizio, 2008). The same strong culture Southwest Airlines has reinforced over the time is supported by any employee who has in mind that they have to deliver a warm and friendly assistance to their cu stomers. Southwest managements strategy could not be any better the management treats employees as family, expecting from the employees to treat customers corresponding family as rise up.The company is characterized for having a decentralized structure. In between the chief executive officer and the frontline supervisors, there are solitary(prenominal) a few levels. Their philosophy on structure is very relaxed. Any employee who feels the need is welcomed to contact someone to a higher place their supervisor. The president has three executive vice presidents who each have pentad or six vice presidents who report to them. There is one vice president of Internal Audits and Special Projects who reports directly to the president. (Rivera, Cornwell, Abenes, 2003)The Southwest culture bring outs and integrates a dedicated and motivated workforce that succeeds together. The owners leadership style is led by object lesson that is how Kelleher treats his employees, like family, he is open to communicate and he also knows the vital role in forming this unique culture. Before people hold up employed at Southwest, the managers in charge of the hiring interview make undisputable they embed the organizational culture in the candidates. When they become sort out of the Southwest family, then they are treated like part of it.Any progeny in the lives of the employees are acknowledged and celebrated by everyone, everyone cherish for the succeeder and happiness of the members of the family. The company establishes special programs for families of employees. The company listens to comments and feedback, not only from employees, scarcely also employees families, customers, and vendors (DAurizio, 2008). This company has become profitable by putting into hold the philosophy of an open communication. Southwest does not have the culture only in paper, they actually live it.The managers start giving the example to the employees, and they follow their leaders. Southwest s trategically generates satisfaction to their employees, this needs satisfactions volition later reflect and convert into satisfaction to the customer and shareholder value via organizational capabilities I believe the success of Southwest Airlines comes from the combination of different sources of power. Part of it comes from the salutary power, and also from the reward power. Southwest management had has the ability and knowledge to create such an amazing organizational culture, this ability is the expertise power.Now the charge they have applied the idea into real actions, the fact that they led by example and treat the employees as family is the reward power. The management has gained the respect, trust and faithfulness from their employees. This is beca mapping of what they have done not only with words but more(prenominal) definitive with actions. Concerning the communication aspect, this plays an important role in the organizational culture of Southwest Airlines and the behavior the employees perceive that culture.The website Reference for Business (2009) explain how the grip of a message send will be perceive in different way by every individual. Each person gives their own personal meaning to the message certain. This also happens due to the experience, the receiver makes sense out of a message based on experience. No one can perceive experiences in the same exact way as another does. Each individual has a unique set of experiences, a unique perceptual filter, that helps them to understand or interpret messages received.These filters are built over time by each individual person correspond to their childhood background, and the life experiences. Finally, we can say that the combination of the message received and he experience of the receiver is what makes an interpretation of the message. This is the reason why Southwest management emphasizes in a clear and concrete communication. They know how some messages can be easily misunderstood or tw isted on the way. And this is the reason why they keep an open communication to the employees.Allowing questions when the message was not clear, as well as allowing suggestions when the employees do not agree. The challenge for every organization is how to create a slap-up channel of communication that will enable employees to comprehend messages in the way they were originally intended to be transmitted. According to Beebe and Masterson, fighting in a group occurs when members disagree over two or more options that a group can bribe in trying to make a decision, resolve a problem, or achieve a goal (Chapter 7, p. 69).Other types of conflicts can occur as a result of differences in goal. Now, the good news about conflict is that it can be use in a positive way contrarily to the popular belief that states that a conflict should perpetually be avoided. Southwest Airlines, for example, could use conflict to challenge their employees to research, or come up with ideas of how to resol ve some specific issues, problems. Additional researches will help to jell a better way to fix problem that are be a lot of money to the company.The commitment of Southwest airlines is to a culture that motivates, empowers and promotes employees to make the company one of the best companies to work for, as well as one of the most profitable one. One of the most important tools this company uses is the open communication and the in-house advancement that encourages a positive recognition of company culture, allowing employees the opportunity to express ideas, suggestions, concerns that Make them believe they are part of the Southwest family.Southwest best strategy is the commitment not only to the organization itself but also to the employees. Everyone there is part of a unsound family who works hard to keep harmony n within the family. They use great leadership styles where the managers led by example and they are always open to any communication. This company should be use as e xample as what it is to build a great culture and a great organizational commitment.