Five Marketing Steps in Bowie State Expansion Essay

Marketing is the activity and processes for creating, communicating, delivering, and exchanging offerings that founder value for clients, clients, partners, and inn at large. Marketing as it applies to Bowie narrate University plays an integral part in the longstanding tradition and the enhanceth of the university. In order to fully check merchandise you have to be aw atomic number 18 that the ability to adapt and flip-flop is a major part of grasping and successfully competing in this global merchandise society. Accountability in market is much important than invariably today due to the tight economic restraints and an ever evolving society.Bowie take University realizes that they dealnot exit large amounts of m stary on unproductive merchandising campaigns, but in order to be successful an effective merchandising plan moldiness(prenominal) be in place. Bowie State University goal should be to create a strategic marketing plan that will have a measurable impact on obtaining and maintaining student enrollment at a minimal cost. There are exact marketing plans such as kinship marketing, integrated marketing, subjective marketing, interactive marketing and market adaptation that either play an important role, not only in society, but as well as in the development and success of Bowie State University and each other entity or corporation. descent marketing is a type of marketing that puts an emphasis on consumer satisfaction and holding. It sharpenes on the longstanding relationship with the consumer rather than the prominent focus on an immediate sales transaction. With the growth of the internet in the prehistoric two decades, relationship marketing has continued to evolve and move in advance as technology opens more collaborative and social communication channels. kinship marketing extends to include inbound marketing efforts, public relations, social media and employment development. The over either goals of relationship marketin g are to discover, attract and win new-sprung(prenominal) clients, take care of and retain those the company already has, attract antecedent clients back into the fold, and decrease the costs of marketing and client improvement. Retention is a major factor in relationship marketing and to the demise of Bowie State University.The implementation of random surveys to authorized students is an excellent tool used to appreciate customer/student satisfaction of the university as a whole. In extension to, there must be some interactive relationship construct with future students in whom they are attempting to acquire and retain. I have observe as new student to the campus of Bowie State that the university doesnt place full emphasis on customer satisfaction, because I have been enrolled for two semesters and goose egg in the student affairs/customer relations has inquired to my satisfaction. I have definitely been pondering the idea of demanding some of the other offers provide d for the MBA program. I am huge on excellent customer as I have person entirely(a)y worked in that area for many years and I understand the importance of retention to the success of ones business. Bowie State desperately demand to re-direct some resources in that area to decrease the retention rate and increase student morale, and also to attract new clients to the campus. Relationship marketing is a concept not only intended for current students, but also for potential ply and faculty that the university is attempting to acquire.Integrated marketing happens when the marketer devises marketing activities and assembles market-programs to create, communicate, and deliver value for consumers such that the whole is great than the sum of its part. All company communications must be integrated, sum that organism able to choose communication options that reinforce and complement the one another. In order for Bowie State to achieve in this area, there must be commercials via televisio n and the radio, printed advertisements, public relations and some material body o chargets to entice a more loyal customer population.Bowie State University website is precise user-friendly, but the website alone is not sufficient to the success of a greater student enrollment and retention. Integrated marketing must be employ to ensure Bowie State Universitys success, because they must equally maximize all areas to ensure and reinforce the face of the university. The ability to employ integrated marketing puts Bowie State University at the center of its strategy and executes extremely well across all channels and lines of business. Integrated marketing doesnt stop at the organizational boundaries of the marketing department. Integrated marketing requires an integrated approach to marketing, sales, and service. informal marketing is the task of hiring, training, and motivating able employees who want to serve customers well. This concept is just what it says-internal and Bowie State University in my opinion, isnt utilizing this concept to help grow the business. This process occurs within an organization where the functional process aligns, motivates, and empowers employees at all management levels to deliver a satisfying customer experience. Over novel years internal marketing has increasingly been integrated in distinguish management, which strives to build stronger links between the employee punctuate experience and customer pit experience. The challenge for internal marketing is not only to get the justly messages across, but to implant them in such a way that they both(prenominal) change and streng indeed employee performance.Bowie State University has a major need for internal marketing, because in my brief experience here on campus Ive notice how the faculty and staff are unequally balanced and not customer motivated. We as students are the customers to the university and yet I feel we are handle as to be insignificant and are expected to just accept whatever is offered by key administration. It appears if there is some type of chum salmon system in place when it comes to hiring qualified staff, because in my observation I have noticed that many instructors arent prepared for class, nor are they steady delivering a quality education. My experience here at Bowie State University has been a bitter-sweet one, because of the inequalities and inconsistencies I have noticed. synergetic Marketing refers to the evolving trend in marketing where marketing has moved from a transaction- ground effort to a conversation. Interactive marketing is the ability to address an individual and the ability to gather and remember the repartee of that individual leading to the ability to address the individual once more in a way that takes into account his or her unique response. The ability to remember what the customer has said and implementing those ideas can and will benefit the punctuate of Bowie State University. Amazon.com is an excellent example of the use of interactive marketing, as customers personality their preferences and are shown selections that match not only their preferences but recent purchases.Interactive Marketing allows customers and prospects to participate in the process of building a put ups image in a certain market or target groups minds and as a result it makes the customer feel empowered and heard. With brands becoming more defined by actions and not simply words, social networks, search engines and mobile device growth gives our consumers even more power, so its important to love your customers and most of being able to respect their opinions and views on certain things that would better enhance the brand name of Bowie State University. I would really love to sit with the marketing department and observe their thought patterns as it relates to the student body who are the customers of Bowie State University.Performance marketing is a type of marketing in which business rewards one or more affiliates for each customer gained based on their marketing efforts. I feel that this particular program should also be implemented within the marketing/admissions department here at Bowie State University however, it should also extend to the number of satisfied customers retained as well. Many times the business is acquired, but maintenance and follow-up is critical to the success of any organization or social enterprise. Bowie State needs to have a plan in place that rewards faculty and staff for generating new referrals/students or staff to the campus. At the University of North Carolina-Charlotte, it is and has been a perpetrate that whenever new undergraduate or graduate students come on-board they are uniquely placed with a current students whose responsibility is to aide them in any means necessary until they are solely comfortable with the campus, the administration and all of the resources that are offered to the student.Bowie State University acquires the stud ents, but really no follow-up to catch how comfortable they are. Now, in my opinion this isnt good customer service nor should any reward be granted based on that kind of behavior. Performance marketing needs to be measured very almost by upper administration, because many times lower ranked staff generally take the attitude as if its not their problem. So, if everyone is taking on that same approach then its obvious as to why enrollment has significantly dropped. In my conclusion, Bowie State University has many opportunities where it can advance in the marketing arena. Unfortunately, if they continue down this path then all the other major colleges and universities will obtain and retain the capacious majority of business that is streaming abroad.