Poh Kong Case Study

POH KONG JEWELLERS http://www.pohkong.com.my/ COMPANY HISTORY Poh Kong, founded in 1976, as a open up jeweler has transformed itself from a heartland traditional goldsmith jeweler into the most recognised top of mind jewelry vulgarism as being synonymous with excellence in love of design, quality and craftsmanship. Listed in Bursa Malaysia since 2004, Poh Kong is hailed as Malaysias largest jewellery interchange string of mountains store with a network of 100 outlets nationwide with a manufacturing facility. It has succeeded in developing and promoting its own brand and being the smooth up allocator for many renowned international brands. Poh Kong in-house brands intromit Tranz, riant Love, Anggun, The Art of Auspicious, Bunga Raya Gold Bar and many to a greater extent to come. Poh Kong is the licensee for Disney array; sole distributor for Schoeffel luxury pearls from Germany, Luca Carati and Verdi Gioielli from Italy, Angel rhombs from Belgium, Cocoro from lacquer and immune carrier of many much exquisite jewellery pieces from all oer the world. Poh Kong leverages on the image differentiation of its brands and sell concept stores to have the needs of different customers. Other than Poh Kong and ball field & Gold outlets, retail concept stores such as Diamond boutique, Jade Gallery, Tranz Boutique and Oro Bianco are available. Corporate Milestones 1976 Poh Kong was established on March 26th, 1976, with its first outlet at Jalan 52/4, Petaling Jaya, more known as PJ Newtown or PJ State. It has been the Poh Kong Headquarters until today. 1982 First stolon in SS2, Petaling Jaya, of retail space 1,500 sq ft and 20 employees, was receptive. 1983-1992 Poh Kong opened another 13 branches. 1993 Poh Kong upgraded all outlets with fully computerised point-of-sales and inventory systems. 1995 Poh Kong was make the exclusive distributor of Disney characters in gold in Malaysia. 1996 Poh Kong condition team won a gol d medal for the luxurious Design Awards 199! 6 nonionic by the World Gold Council...If you pauperization to get a full essay, order it on our website: OrderCustomPaper.com

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