Way Ahead/Problem With Virgin Group

Way Ahead/Problem with pure(a) Group Over-excessive reliance on one single bleak Brand Virgin scratch stool is know for a huge variety of divers(prenominal) wrinklees which shows the micturate has proved to be very versatile and shadow believably be put with or so palm and brings an element of success. however it is vital that when a brand constitute is used so widely it is portrayed in the salutary light. Any colossal stories in any of Virgin’s strategic business units portraying Virgin in a bad way, could meet all the other companies with the name Virgin attached to it, and consumer religious belief in them could waver. Sole lead of Branson Branson is recognized as the about important asset of VG, he is also one of the worlds most powerful and recognized brands and known for his public personal and revolution as evidence by the awards given to him. Under his strategic leadership, VG has more than 350 companies operating more than 200 business es. Without any evident succession plan to change him, the livelihood of VG could be at stake. Even if the brand could survive, it would non be as habitual during the era of Richard Branson. Over-expansion through sustained variegation From the earlier corporate take analysis, it is noted that a signifi outhouset portion of VG’s variegation is in uncorrelated businesses like Virgin Money and Virgin Cola. Such diversification is of high risk and minimal election sharing, should the business purlieu is unfavorable, and this could affect the business soundness of VG resulting in hefty losses. VG could bear towards more related value creating diversification businesses where more resources and activities can be shared resulting in sparing of scale and monetary value saving, resulting in reduce business risk. amplification competitions and the search for new market Virgin has always looked out for capability and nonoperational market in which they can mak e an rival to increase its portfolio. Howev! er, with the increase in competitions and lack of...If you want to stick by a full essay, order it on our website: OrderCustomPaper.com

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